Demographics

 

Book Grand Rapids First!

One of the most highly anticipated shows of the year, the Michigan International Auto Show draws attendees from multiple counties across the state. Grand Rapids' central location makes DeVos Place the perfect host for this show.


    Attending Consumers

  • 41 yrs. - Average age
  • 80% Income over $40,000
  • 38% Income over $80,000
  • 79% Homeowners
  • 82% Households with 2+ cars
  • 45% Households with 3+ cars
  • 82% Last vehicle purchased at dealership
  • 31% Plan to buy a new car this year
  • 24% Plan to buy a new car within 1-2 years
 

Active Customers

  • 21% RV/Camper
  • 20% Boater
  • 47% Bicycler
  • 28% Golfer
  • 26% Hunter/Fisherman

     DeVos Place Facts

  • DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.
  • A 160,000 sq. ft. “Class A” exhibition hall with no pillars!
  • 12 enclosed loading docks.
  •