Demographics

 

Lansing's Finest!

Hundreds of the finest businesses will fill the MSU Pavilion with products, exhibits, features, gardens, and ideas that inspire patrons to make their dreams a reality. Will you? These qualified customers are preparing for their spring & summer home improvement & landscape projects and are coming to the show to do business with you!


Click Here to download a full brochure!

 

Great Prospects!

  • Income level
  • 0-$40,000                          13%
  • $40,000-$80,000               40%
  • $80,000-$120,000            33%
  • Over $120,000                  14%
  •  

  • Age
  • 18-34                     13%
  • 35-44                     14%
  • 45-54                     32%
  • 55-64                     27%
  • over 65                  14%

     

    Qualified Buyers!

    • 97%   Homeowners
    • 79%   Planning an improvement project to their home or garden
    • 63%   Plan to purchase products from the show within one year
    • 64%   Made a purchase from the show
    • 89%   Plan to attend 2009 show
     

    MSU Pavilion Facts

    • Conveniently located on Michigan State University's campus
    • Easily accessed by area highways
    • Convenient, free on-site exhibitor parking