Demographics

The Motor City Loves Motorhomes!

At the heart of the Midwest's #1 RV market, Ford Field is the perfect host for this show. Attendees are serious about their RV travel--you don't want to miss out on this market!


Qualified Attendees!

  • 76%   Age 45+
  • 61%   Planning to purchase within 2 years
  • 88%   Income over $40,000
  • 41%   Income over $80,000

Serious Customers!

  • 3 - Average hours spent at the show
  • 25 - Average nights camped in Michigan
  • 5 - Average camping trips planned this year
  • 17 - Average nights camped out of state last year

Variety of Markets!

RV Ownership

  • 45%   Travel Trailer
  • 25%   Fifth Wheel
  • 20%   Motorhome
  • 8%   Fold Down Camper
  • 2%   Other
  • Trip Plans

  • 78%   Northern Michigan
  • 49%   Western Michigan
  • 40%   Michigan UP
  • 49%   Mid Michigan
  • 44%   Eastern Michigan
  • 25%   Indiana
  • 37%   Ohio
  • 16%   Canada

Ford Field Facts

  • Ford Field is the most exciting new building in the heart of Detroit’s Business Center at I-75 & I-375.
  • Over 2000 $4 parking spaces are available on the Ford Field site and just 1/2 block from I-375’s Madison St exit.
  • A special exhibitor parking ramp and entrance with enclosed crosswalk.