Qualified Attendees!

• 76%   Age 45+
• 61%   Planning to purchase within 2 years
• 88%   Income over $40,000
• 41%   Income over $80,000

Serious Customers!

• 3 - Average hours spent at the show
• 25 - Average nights camped in Michigan
• 5 - Average camping trips planned this year
• 17 - Average nights camped out of state last year

Variety of Markets!

RV Ownership

• 45%   Travel Trailer
• 25%   Fifth Wheel
• 20%   Motorhome
• 8%   Fold Down Camper
• 2%   Other

• Trip Plans

• 78%   Northern Michigan
• 49%   Western Michigan
• 40%   Michigan UP
• 49%   Mid Michigan
• 44%   Eastern Michigan
• 25%   Indiana
• 37%   Ohio
• 16%   Canada

Ford Field Facts

• Ford Field is the most exciting new building in the heart of Detroit’s Business Center at I-75 & I-375.
• Over 2000 $4 parking spaces are available on the Ford Field site and just 1/2 block from I-375’s Madison St exit.
• A special exhibitor parking ramp and entrance with enclosed crosswalk.